Cargill Nutrena: Brand Awareness Campaign

GOAL:
1. Grab attention ​and stand out. ​

2. ​Align with our audience in an authentic way.​

3. ​Build/regain brand recognition so that when our audience sees “Nutrena” they know what we stand for. ​

IDEA:​
Let’s build on our tagline of “What’s inside counts” to create a fun, emotional bond with the Nutrena brand. We’ll focus on the moments that matter to animal people and position healthy relationships as what really counts to us and our customers. ​

What Really Counts